The type of scale that might measure the degree a person is price-conscious,fashion-conscious,an opinion giver,a sports enthusiast,child oriented,home centered,or financially optimistic is:
A) Demographic Inventory.
B) Socio-cultural Inventory.
C) Personality Inventory.
D) Lifestyle Inventory.
Correct Answer:
Verified
Q12: The process of designing questions and response
Q13: The _ technique was originated by advertising
Q14: Race,religion,type of dwelling,gender,brand last purchased,and buyer/nonbuyer are
Q15: The scale that captures the intensity of
Q16: Determining a description or amount of some
Q18: Researchers often desire to measure _,which cannot
Q19: Because many marketing stimuli have meanings,mental associations,or
Q20: If the respondent is asked to indicate
Q21: Computer-assisted questionnaire design software often has a
Q22: _ amounts to scrutinizing the wording of
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