Because many marketing stimuli have meanings,mental associations,or connotations,the ________ works well when the marketing researcher is attempting to determine brand,store,or other images.
A)Likert scale
B)lifestyle inventory scale
C)semantic differential scale
D)polar differential scale

Question

Quizplus · Accepted Answer

The semantic differential scale is designed to measure people's attitudes towards a particular brand, store, or other image that can have multiple meanings or associations. This scale allows respondents to choose between bipolar adjectives, such as "happy" or "sad" or "good" or "bad," to describe their perception of the image being measured. This scale is useful to marketers because it provides a more nuanced understanding of consumers' attitudes and perceptions.

Because Many Marketing Stimuli Have Meanings,mental Associations,or Connotations,the ________ Works