Question 1

People who are guided by the views and behaviors of others are called _____.

Accepted Answer

People who are guided by the views and behaviors of others are called high-self monitors. High-self monitors are individuals who use social cues to guide and adapt their behavior in social situations. They are attentive to the norms and expectations of others and adjust their behavior accordingly. They are also skilled at reading social situations and presenting themselves in a way that is appropriate for the context.

Question 2

Discuss the strategies that can be used to change attitudes, intentions, and behavior of consumers.

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Question 3

Explain how normative influences affect consumer behavior according to the theory of reasoned action model.

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Question 4

David buys his favorite brand of chocolates every time he goes shopping. On the other hand, his friend, Alex, asks other's opinions while buying chocolates. In this scenario, David is a _____.

Accepted Answer

David is a low-self monitor because he consistently buys his favorite brand without seeking others' opinions, indicating he is less influenced by social cues and external opinions.

Question 5

Explain the theory of planned behavior.

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Question 6

Explain the cognitive response model.

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Question 7

Which of the following statements is true of attitude-behavior relationship of consumers?

Accepted Answer

Emotional attachment to a brand often results in a stronger predictor of purchase behavior than mere attitudes towards the brand. This is because emotional attachment can drive loyalty and consistent purchasing patterns, whereas attitudes can be more easily swayed and less directly linked to behavior.

Question 8

Distinguish between central and peripheral-route processing.

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Question 9

Explain the cognitive model based on direct or imagined experience.

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Question 10

Callie is watching TV commercials. What are the possible responses that can be expected from Callie?

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Question 11

Explain the cognitive, affective, and connative functions of attitude.

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Question 12

Explain how the expectancy-value model works.

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Question 13

Attitudes are more likely to predict consumers' behavior when:

Accepted Answer

When consumers are knowledgeable about the object of the attitude, they are more likely to have a strong and informed opinion, which in turn makes their attitude a better predictor of their behavior.

Question 14

Discuss the theory of reasoned action.

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Question 15

How does a company's reputation affect the credibility of a message?

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Question 16

Vicky likes an advertisement for candies because it reminds her of the times her mother gave her a candy as a treat when she was a child. In this case, Vicky likes the ad because of:

Accepted Answer

Vicky's positive response to the advertisement is based on its emotional appeal, which falls under the hedonic dimension of advertising. The advertisement reminded Vicky of a pleasant childhood memory, which generated a positive emotional reaction in her.

Question 17

Discuss the five main characteristics of attitude.

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Question 18

What are the characteristics of attitudes?

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Question 19

John likes an infomercial about a new piece of wearable technology. The celebrity in the infomercial explains how the technology works and shows its use in everyday life. In this scenario, John likes the ad because:

Accepted Answer

John likes the infomercial about the wearable technology because of its utilitarian dimension, which means he values the practical usefulness of the technology in everyday life.

Question 20

Discuss the characteristics of a credible source.

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Quiz 5: Attitudes Based on High Effort