Consumers use _____ when they form beliefs based on the number of supporting arguments.
A) the frequency heuristic
B) the biased effect
C) the mere exposure effect
D) the truth effect
E) the recirculation heuristic

Question

Quizplus · Accepted Answer

The frequency heuristic is used by consumers when they rely on the number of supporting arguments to form their beliefs. This means that consumers perceive the more arguments they are exposed to, the more likely the belief is true.

Consumers Use _____ When They Form Beliefs Based on the Number