Marketers at Raindew Cookies decide to change the packaging of their high-fiber nutritious oatmeal cookies to make them look like attractive chocolate bars. This move has led to a marked increase in the sales of these cookies. In this scenario, the marketers at Raindew Cookies considered repackaging the oatmeal cookies due to the _____.
A) body feedback theory
B) rule of thumb theory
C) special relativity theory
D) reversal theory
E) general relativity theory

Question

Quizplus · Accepted Answer

The body feedback theory suggests that people's perceptions and behaviors are influenced by the physical sensations they experience. In this case, the marketers at Raindew Cookies changed the packaging of their oatmeal cookies to make them look like attractive chocolate bars, which likely led to an increase in sales because people were more likely to perceive them as being more desirable and enjoyable to eat.

Marketers at Raindew Cookies Decide to Change the Packaging of Their