When consumers believe a statement simply because it has been repeated a number of times, it is referred to as _____.
A) body feedback
B) the truth effect
C) a peripheral cue
D) an emotional appeal
E) the frequency heuristic
Correct Answer:
Verified
Q25: In a mystery ad, the brand is:
A)
Q26: Marketers at Raindew Cookies decide to change
Q27: Steve watches an ad for a brand
Q28: Consumers can form simple beliefs based on
Q29: Consumers use _ when they form beliefs
Q31: In low-processing situations, a simple message is
Q32: When consumers are less knowledgeable about a
Q33: Scratch-and-sniff print ads are an example of
Q34: Learning that occurs from repetition rather than
Q35: When consumers aid their judgments by inferring
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