Rene is watching television and sees an exciting ad of a new thriller movie by her favorite director. She fondly remembers the previous thriller movies of the director. Based on the memory, she believes that the upcoming movie is an homage to her favorite director's style and it would be a good movie to watch. In this scenario, Rene is _____.
A) generating brand images
B) creating cognitive reasoning
C) generating a hypothesis
D) facing pre-decision dissonance
E) creating counterarguments
Correct Answer:
Verified
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