In the context of consumer learning, when motivation is low, consumers will:
A) rely less on hypothesis testing.
B) rely less on classical conditioning.
C) generate a number of hypotheses to match the learning.
D) rely less on operant conditioning.
E) actively engage in the process of learning from experience.

Question

Quizplus · Accepted Answer

When motivation is low, consumers are less likely to engage in effortful cognitive processes such as hypothesis testing. Instead, they might rely more on simpler, more automatic forms of learning like classical or operant conditioning.

In the Context of Consumer Learning, When Motivation Is Low