Attribution theory describes:
A) how individuals find explanations for events.
B) marketing strategies for consumers with low motivation.
C) how cognitive dissonance occurs.
D) the relationship between attitudes and behavior.
E) how brand loyalty occurs.

Question

Quizplus · Accepted Answer

Attribution theory explains how individuals interpret and find explanations for various events or occurrences. It focuses on the cognitive processes that people use to understand their own behavior and the behavior of others. It explains how individuals make judgments about the causes of events or outcomes based on information and cues available to them.

Attribution Theory Describes