Lovelock (2015) suggests services can be grouped into clusters based on which of the following marketing-relevant characteristics?

Question

Quizplus · Accepted Answer

Lovelock (2015) suggests that services can be grouped into clusters based on all of the marketing-relevant characteristics mentioned in the options, including relationships with customers, customisation versus standardisation, degree of tangibility/intangibility of service processes, and the place of service delivery.

Lovelock (2015) Suggests Services Can Be Grouped into Clusters Based