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Which of the Steps in the Planning, Creating and Delivering

Question 26

Multiple Choice
Which of the steps in the planning, creating and delivering of services involves clarifying specific benefits offered to customers and the costs incurred in return?
A)The market positioning statement
B)The market opportunity analysis
C)Service operations concept
D)Strategic service concept statement
E)Service marketing concept

Which of the steps in the planning, creating and delivering of services involves clarifying specific benefits offered to customers and the costs incurred in return?


A) The market positioning statement
B) The market opportunity analysis
C) Service operations concept
D) Strategic service concept statement
E) Service marketing concept

Correct Answer:

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