From the marketer's perspective, non-controllable external brand communications involving word-of-mouth and publicity are important because they affect the strength of the service _______.
A)brand
B)communication
C)initiation
D)disseminations
E)experience

Question

Quizplus · Accepted Answer

Non-controllable external brand communications, such as word-of-mouth and publicity, can significantly impact the brand strength of a service. This is because they are often perceived as more credible and trustworthy than controlled communications, and therefore have a greater influence on customers' perceptions and experiences of the brand. Hence, Option A (brand) is the correct answer.

From the Marketer's Perspective, Non-Controllable External Brand Communications Involving Word-Of-Mouth