According to Ulrike de Brentani (2000) there are at least four areas that require particular attention in the process used for creating, developing and launching new services.Which of the following is NOT one of them?
A)Unique value proposition and differentiation
B)New service synergy
C)Customer involvement
D)Backstage's role during the new service development process
E)Frontline role during the new service development process

Question

Quizplus · Accepted Answer

According to Ulrike de Brentani (2000), the areas that require particular attention in the process used for creating, developing and launching new services are unique value proposition and differentiation, new service synergy, customer involvement, and frontline role during the new service development process. The backstage's role is not one of these areas.

According to Ulrike De Brentani (2000) There Are at Least