In the new service development process, what is essential to consider in the early stages?
A)Performance evaluation
B)Differentiation
C)Test marketing
D)Product introduction
E)Re-engineering

Question

Quizplus · Accepted Answer

Differentiation is essential to consider in the early stages of new service development, as it involves identifying unique features and benefits that set the service apart from competitors. This is important for determining the target market and positioning of the service in the marketplace. Consideration of performance evaluation, test marketing, product introduction, and re-engineering may come later in the new service development process.

In the New Service Development Process, What Is Essential to Consider