Which of the following could be considered as a product line extension for a service organisation?
A)The introduction of online book purchasing over the Internet
B)The first creation of search engines for the Internet
C)A retailer offering financial services to its customers
D)An airline that instigates a new route to a different destination for its customers
E)A restaurant that now offers credit card payment facilities

Question

Quizplus · Accepted Answer

A product line extension involves adding new products or services to an existing line. An airline adding a new route is extending its service offerings within its existing line of business.

Which of the Following Could Be Considered as a Product