Brands in which the product brand name dominates, but the corporate name is still featured, are referred to as:
A)endorsed brands
B)house brands
C)development brands
D)company brands
E)none of the above

Question

Quizplus · Accepted Answer

Endorsed brands are those in which the product brand name dominates, but the corporate name is still featured as an endorsement or guarantee of quality. This strategy is common in industries such as consumer goods, where the product may be more memorable than the company behind it.

Brands in Which the Product Brand Name Dominates, but the Corporate