Consumers who value the functional aspects of a transaction and more convenience will be more likely to use:
A)personal channels
B)impersonal channels
C)self-service channels
D)face to face channels
E)b and c

Question

Quizplus · Accepted Answer

Consumers prioritizing functional aspects and convenience often prefer impersonal channels (like online platforms) and self-service channels (like kiosks or automated systems) because these options typically offer efficiency and flexibility, allowing users to access services or make purchases on their own terms without the need for direct human interaction.

Consumers Who Value the Functional Aspects of a Transaction and More