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Global Marketing Study Set 6
Quiz 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
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Question 101
True/False
Despite the sometimes problematic nature of the keiretsu, change comes slowly in Japan.
Question 102
Essay
Companies are faced with the decision whether to expand by seeking new markets in existing countries or seeking new country markets for already identified and served market segments. Faced with these situations, what are the strategies that can be followed?
Question 103
True/False
The South Korean government has recently abandoned the "chaebol" industry structure in favor of the "keiretsu" structure.
Question 104
Multiple Choice
Saab markets two luxury car models, both prized by drivers for their "quirkiness." About 30 percent of Saab's sales come from the United States, with most of the rest from Western Europe. Which strategy does Saab appear to be using?
Question 105
Essay
Japanese keiretsu is considered to be a strong cooperative strategy that will have an impact in global marketing. Describe what it is and how it can affect U.S. businesses.