Which of the following does NOT support the retail layout objective of maximizing customer exposure to products?
A) Locate high-draw items around the periphery of the store.
B) Use prominent locations for high-impulse and high-margin items.
C) Maximize exposure to expensive items.
D) Use end-aisle locations.
E) Convey the store's mission with the careful positioning of the lead-off department.

Question

Quizplus · Accepted Answer

Maximizing exposure to expensive items may not necessarily support the objective of maximizing customer exposure to products, as customers may be hesitant to purchase such items if they are not strategically placed or marketed.

Which of the Following Does NOT Support the Retail Layout