Which of the following was NOT identified in Chapter 14 as one of the top five reasons new products fail?
A) The potential market was overestimated.
B) Customers saw the product as too expensive.
C) Lack of passion for the product.
D) The product was no different than the competition's.
E) The costs of developing the product line were too high.

Question

Quizplus · Accepted Answer

Lack of passion for the product was not identified as one of the top five reasons new products fail in Chapter 14. The top five reasons identified were: overestimating potential market, customers seeing the product as too expensive, lack of differentiation from competition, high product development costs, and poor timing of release.

Which of the Following Was NOT Identified in Chapter 14