Brian Ramsey owns a firm that develops and sells smartphone accessories. He is currently trying to grow his firm through strategic alliances and joint ventures. Brian is pursuing a(n) ________ growth strategy.
A) domestic
B) external
C) subsidiary
D) internal
E) secondary

Question

Quizplus · Accepted Answer

Brian is pursuing an external growth strategy by seeking strategic alliances and joint ventures with other companies. Domestic growth refers to expanding within one's own country, subsidiary growth involves creating a new and separate business entity, and internal growth involves increasing sales and profits through improvements within the existing company. Secondary growth is not a commonly used term in business strategy.

Brian Ramsey Owns a Firm That Develops and Sells Smartphone