The What Went Wrong feature in Chapter 14 focuses on the failure of Crumbs Bake Shop, a specialty-restaurant chain that sold gourmet cupcakes. According to the feature, Crumbs failed due to ________.
A) lack of funding to facilitate expansion, high real estate costs, management turnover, poor operating margins
B) no pivot or change in strategy, lack of international expansion, trademark dispute with a competitor, failure to franchise
C) increasingly crowded market, consumers started losing interest in cupcakes, high real estate costs, and no pivot or change in strategy
D) lack of funding to facilitate expansion, management turnover, increasingly crowded market, and high fixed costs
E) high operating costs, trademark dispute with a competitor, consumers started losing interest in cupcakes, and failure to franchise

Question

Quizplus · Accepted Answer

According to the What Went Wrong feature in Chapter 14, Crumbs Bake Shop failed due to a combination of factors including an increasingly crowded market, consumers losing interest in cupcakes, high real estate costs, and a lack of pivot or change in strategy. There is no mention of funding, management turnover, trademark disputes, or failure to franchise as the main reasons for the failure. Therefore, the best choice is C.

The What Went Wrong Feature in Chapter 14 Focuses on the Failure