The perceptual map analysis leads to the idea of a decay curve.

Name: The perceptual map analysis leads to the idea of a decay curve.
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Question

Quizplus · Accepted Answer

Perceptual map analysis is used to visualize the position of products or brands in the consumer's mind relative to competitors, focusing on dimensions important to the consumer, such as price and quality. It does not directly lead to the idea of a decay curve, which typically represents the decline of a product's performance or popularity over time.

The Perceptual Map Analysis Leads to the Idea of a Decay