The product innovation charter (PIC) directing new product development eliminates more product ideas than all the other evaluations combined.
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Q7: A-T-A-R is a term that came from
Q8: Concept testing is different from concept development
Q9: Surrogate questions help when the timing of
Q10: The A-T-A-R concept is based on the
Q11: The evaluation process begins with the creation
Q13: A complete new product concept is a
Q14: The perceptual map analysis leads to the
Q15: The earliest evaluation that a firm makes
Q16: A "go error" and a "drop error"
Q17: The first purpose of a concept test
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