The earliest evaluation that a firm makes is of itself and its situation, which yields a priori conclusions about new product proposals.

Name: The earliest evaluation that a firm makes is of itself and its situation, which yields a priori conclusions about new product proposals.
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Question

Quizplus · Accepted Answer

The statement is true. A firm will evaluate its internal situation and capabilities before deciding whether to pursue a new product proposal.

The Earliest Evaluation That a Firm Makes Is of Itself