A buyer expressing resistance because he or she is loyal to another supplier is raising a _____.
A)time objection
B)price objection
C)company objection
D)product objection
E)need objection

Question

A buyer expressing resistance because he or she is loyal to another supplier is raising a _____.​
A)​time objection
B)price objection
C)​company objection
D)​product objection
E)​need objection

Quizplus · Accepted Answer

A company objection occurs when the buyer is resistant to switching to a new supplier because of loyalty to their current supplier. It has nothing to do with the product, price, or time. A need objection occurs when the buyer does not see a need for the product, which is not the case here.

A Buyer Expressing Resistance Because He or She Is Loyal