A traditional press release ________.
A) should be written directly to the ultimate audience, such as the readers of a newspaper
B) does not follow the customary pattern for a positive message
C) should contain positive, self-congratulatory adjectives and adverbs
D) presents the good news first, followed by details and a positive close.

Question

Quizplus · Accepted Answer

A traditional press release should follow a customary pattern for a positive message which presents the good news first, followed by details and a positive close. It should also be written in a neutral, objective tone and avoid self-congratulatory language. It is not necessarily written directly to the ultimate audience, as it may be distributed through various channels such as news wires or online press release distribution sites.

A Traditional Press Release ________