More and more women have been posting photos of themselves on social media wearing little to no make-up to emphasize the concept of real and natural beauty. Beauty brands such as Glossier have responded to this trend by producing and marketing a product line that celebrates the natural beauty of women. What type of segmentation method is being used to segment this market?
A)psychographics
B)demographics
C)geographics
D)geodemographics
E)behavior

Question

Quizplus · Accepted Answer

Psychographics segmentation is used here as it involves segmenting the market based on attitudes, interests, and opinions. The trend of emphasizing real and natural beauty reflects a specific attitude and lifestyle preference, which Glossier is targeting with its product line.

More and More Women Have Been Posting Photos of Themselves