Psychographics is the segmentation method that delves into how consumers
A)adjust to demographic changes.
B)allocate scarce incomes to a variety of goods and services.
C)describe themselves.
D)value their livelihoods.
E)believe other people see them.

Question

Quizplus · Accepted Answer

Psychographics focuses on understanding consumers' attitudes, values, personalities, and lifestyles, which can be used to create more targeted and effective marketing campaigns. It involves understanding how consumers describe themselves and how they see themselves in relation to others. Demographics (A), consumer behavior (B), and economic factors (D) are all important considerations in marketing, but they are not part of psychographic segmentation specifically. E is also not a key consideration in psychographics.

Psychographics Is the Segmentation Method That Delves into How Consumers