Kellogg's marketing communications about its Special K cereal appeal almost exclusively to women. This is an example of ________ segmentation.
A)geographic
B)psychographic
C)demographic
D)benefits
E)behavioral

Question

Quizplus · Accepted Answer

Demographic segmentation divides market into segments based on variables such as age, gender, income, education, occupation, family size, and family lifecycle. Kellogg's targeting women only in its marketing communication indicates demographic segmentation.

Kellogg's Marketing Communications About Its Special K Cereal Appeal Almost