Differences in weather and climate create opportunities for marketers to engage in
A)concentrated targeting.
B)geographic segmentation.
C)benefit segmentation.
D)psychographic segmentation.
E)demographic segmentation.

Question

Quizplus · Accepted Answer

Differences in weather and climate vary by geographic region, making geographic segmentation the best choice for marketers to engage with consumers in specific regions. Concentrated targeting, benefit segmentation, psychographic segmentation, and demographic segmentation may not necessarily be tied to geographic differences in weather and climate.

Differences in Weather and Climate Create Opportunities for Marketers to Engage