When Fix-It-Fast, a Montana-based discount hardware chain, sent snow shovels to its Augusta, Georgia, store in April, it was engaged in
A)concentrated segmentation.
B)geodemographic segmentation.
C)benefit segmentation.
D)psychographic segmentation.
E)misguided geographic segmentation.

Question

Quizplus · Accepted Answer

Sending snow shovels to a store in Augusta, Georgia in April is misguided geographic segmentation as Augusta, Georgia has a subtropical climate and does not experience snowfall in April.

When Fix-It-Fast, a Montana-Based Discount Hardware Chain, Sent Snow Shovels