________ segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach.
A)Geographic
B)Psychographic
C)Behavioral
D)Benefits
E)Demographic

Question

Quizplus · Accepted Answer

Demographic segmentation divides the market into groups based on variables such as age, gender, income, education, occupation, family size, religion, race, and nationality. These segments are easy to define and usually easy to reach through traditional marketing channels. Therefore, demographic segmentation is the most common basis of consumer market segmentation.

________ Segmentation Is the Most Common Basis of Consumer Market