Beer marketers know that high-school educated, working-class males from the ages of 25 to 40 make an attractive market for their products. This represents a ________ segment of the beer market.
A)demographic
B)psychographic
C)behavioral
D)benefits
E)geographic

Question

Quizplus · Accepted Answer

The description provided refers to a demographic segment of the beer market, which is identified by characteristics such as education, occupation, age, and gender. Psychographic segments would be based on attitudes, values, and lifestyle, while behavioral segments would focus on specific buying behaviors or usage patterns. Benefit segments would highlight the specific benefits or needs that different consumers seek from beer, and geographic segments would be based on regional or location-based characteristics.

Beer Marketers Know That High-School Educated, Working-Class Males from the Ages