Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psychographic segmentation
A)is available only in limited geographic areas.
B)is rarely used and unproven.
C)offers only one-to-one marketing potential.
D)is a more expensive method for identifying potential customers.
E)is still an unproven area.

Question

Quizplus · Accepted Answer

Psychographic segmentation involves gathering data on consumer attitudes, values, interests, and personality traits, which can be a more expensive and time-consuming process than simply collecting demographic data. Therefore, it can be more costly to identify potential customers using psychographic segmentation.

Although Marketers Have Found That Psychographics Are Often More Useful