Beverage companies often use television commercials with images of young people laughing and enjoying themselves on a beach or in a club. These images are designed to appeal to consumers' ________, suggesting "be like me."
A)geographic choices
B)self-concepts
C)loyalty references
D)benefit perceptions
E)demographics

Question

Quizplus · Accepted Answer

The images of young people laughing and enjoying themselves are designed to appeal to consumers' self-concepts, suggesting that by drinking the beverage, they can be like the individuals in the commercials.

Beverage Companies Often Use Television Commercials with Images of Young