When Yoga Anywhere first opened, the owner decided to target only events at resorts in its geographic region. Yoga Anywhere was using a(n)________ targeting strategy.
A)concentrated
B)micromarketing
C)benefit-driven
D)differentiated
E)undifferentiated

Question

Quizplus · Accepted Answer

The owner of Yoga Anywhere decided to target only events at resorts in a specific geographic region. This is an example of a concentrated targeting strategy, where the company focuses all its resources on a specific market segment.

When Yoga Anywhere First Opened, the Owner Decided to Target