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For Each Target Market, Nu-Vu Photo Corporation, a Manufacturer of Photographic

Question 89

Multiple Choice

For each target market, Nu-Vu Photo Corporation, a manufacturer of photographic equipment, will engage in positioning, adjusting its marketing mix variables in order to give customers


A) a more flexible supply chain strategy.
B) a perceptual map of the imaging landscape.
C) more product features than the competition offers.
D) lower prices that indicate a better value than the competition offers.
E) a clear and distinctive understanding of their products relative to competing products.

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