A differentiated targeting strategy can help a firm to obtain a bigger share of the overall market; this strategy
A)is the cheapest option.
B)requires the use of advanced advertising techniques.
C)rarely works.
D)is likely more costly than an undifferentiated strategy.
E)is ineffective without multiple brand names.

Question

Quizplus · Accepted Answer

A differentiated targeting strategy involves targeting multiple segments with different marketing mix strategies. This can increase the cost of marketing and advertising, making it more costly than an undifferentiated strategy. However, the potential benefits in terms of obtaining a bigger share of the overall market can make it a worthwhile investment.

A Differentiated Targeting Strategy Can Help a Firm to Obtain