Firms use a differentiated targeting strategy because
A)it is easier than mass marketing.
B)it helps obtain a bigger share of the market.
C)it is easier than focusing on individual or small groups of potential customers.
D)most market segments are too small to be profitable.
E)banks are more willing to extend credit to companies with this strategic approach.

Question

Quizplus · Accepted Answer

A differentiated targeting strategy allows firms to appeal to multiple segments of the market with different products or marketing messages, ultimately increasing their overall market share.

Firms Use a Differentiated Targeting Strategy Because