Kaygo Tires, Inc. designs and manufactures tires for the trucking industry. Their products include tires for semi-cabs as well as trailers of various sizes and weight limits. Tyler, a sales representative for Kaygo, is meeting with a trucking company that delivers primarily lumber and other supplies to home improvement and construction retailers.
-As part of the preparation for the presentation,Tyler should most likely:
A)research the trucking company's operations and needs
B)memorize the standardized presentation script
C)install web conferencing software on the buyer's computer
D)come up with a persuasive argument for the buyer
E)include as many audio visual aids as possible in the presentation

Question

Quizplus · Accepted Answer

Researching the trucking company's operations and needs would allow Tyler to tailor his presentation to address their specific requirements and demonstrate how Kaygo can meet their needs. This would make the presentation more effective and increase the chances of closing the sale. Memorizing a standardized presentation script or relying too heavily on audio-visual aids may not be as effective or engaging as a personalized approach. Installing web conferencing software would only be necessary if the meeting was being conducted virtually. Coming up with a persuasive argument is a given in any sales presentation, but understanding the specific needs of the potential customer will make it more effective.