XFormation is a company that develops and delivers custom trainings for products, procedures, and change at companies. XFormation developers have extensive knowledge of adult learning theory, and the trainers are dynamic, engaged teachers.
-Which of the following is an example of a relationship strategy salespeople for XFormation could use?
A)Create rapport and a good relationship with the customer so the customer ultimately buys.
B)Understand all the training products they sell and how to customize a package for the customer.
C)Examine how they can add value for customers so the customers will continue to contract with XFormation on a long-term basis.
D)Give a presentation to the customer after planning out the objectives carefully ahead of time.
E)Understand the customer's needs and what and how they need to buy.

Question

Quizplus · Accepted Answer

Building strong, long-term relationships with customers is a key aspect of a relationship strategy. By examining how XFormation can add value to their customers, salespeople can position the company as a long-term partner rather than just a one-time vendor. This approach can help to increase customer loyalty and repeat business. While the other options may be important tactics for building relationships or making a sale, they do not focus specifically on building long-term relationships.

XFormation Is a Company That Develops and Delivers Custom Trainings