Which of the following is true regarding prospecting at trade shows?
A)It is difficult to identify good prospects at trade shows.
B)It is easier to identify good prospects and close sales at a trade show.
C)Trade shows are too crowded to conduct presentations and close sales.
D)It requires over five sales calls to close a sale from a trade show prospect.
E)Trade show prospects are less motivated to buy than are other prospects.

Question

Quizplus · Accepted Answer

Trade shows are a great opportunity for prospecting as they provide a concentrated pool of potential customers who are interested in the industry or product being showcased. Exhibitors can easily identify good prospects and interact with them, leading to higher chances of closing sales. However, it still requires follow-up calls and nurturing the relationship to successfully close a sale from a trade show prospect.

Which of the Following Is True Regarding Prospecting at Trade