is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviour.
A) Market segmentation
B) Mass marketing
C) Differentiation
D) Market targeting
E) Positioning

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviour.

Is the Process of Dividing a Market into Distinct Groups