consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
A) Market segmentation
B) Differentiation
C) Market targeting
D) Positioning
E) Mass marketing

Question

Quizplus · Accepted Answer

Positioning involves arranging for a market offering to occupy a clear, distinctive, and desirable place in the minds of target consumers relative to competing products.

Consists of Arranging for a Market Offering to Occupy a Clear