Dividing buyers into groups based on their knowledge, attitudes, uses, or responses to a product is called segmentation.
A) behavioural
B) geographic
C) psychographic
D) age and life-cycle
E) user status

Question

Quizplus · Accepted Answer

Behavioral segmentation involves dividing buyers into groups based on their knowledge, attitudes, uses, or responses to a product.

Dividing Buyers into Groups Based on Their Knowledge, Attitudes, Uses