Harry's caters to the clothing needs of men, manufacturing two different lines of fashion based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged men, and the other line targets younger, up-and-coming professionals. Harry's most likely segments the consumer market based on variables.
A) universal
B) psychographic
C) behavioural
D) demographic
E) geographic

Question

Quizplus · Accepted Answer

Harry's segments the market based on demographic variables, specifically age and income, as they target affluent, middle-aged men and younger professionals.

Harry's Caters to the Clothing Needs of Men, Manufacturing Two