Atlantic Coast, a wholesale lobster distributor, groups its customers by regions in Canada, such as Central, Atlantic, Pacific and Prairies. For each region, Atlantic Coast tailors a different set of advertisements and promotions. The supplier is segmenting its market according to .
A) personality characteristics
B) behavioural factors
C) geographic location
D) demographics
E) benefits sought

Question

Quizplus · Accepted Answer

Atlantic Coast is segmenting its market based on geographic location, as it groups customers by different regions in Canada.

Atlantic Coast, a Wholesale Lobster Distributor, Groups Its Customers by Regions