Bass Pro Shops recognizes that outdoors enthusiasts are a diverse group. Likely segments include hunters, campers, and boaters. What is this segmentation method called?
A) usage rate
B) benefit
C) behavioural
D) psychographic
E) user status
Correct Answer:
Verified
Q4: segmentation factors divide buyers into different groups
Q5: Which of the following is the right
Q6: Atlantic Coast, a wholesale lobster distributor, groups
Q7: Harry's caters to the clothing needs of
Q8: Bakeries and coffee bistros that offer pumpkin-flavoured
Q10: Unilever's Dove brand, Nivea, Sephora and Canadian
Q11: Which type of market segmentation is generally
Q12: Dividing buyers into groups based on their
Q13: By making health and fitness tracking devices
Q14: Lilly's, a furniture retailer, sells low-end furniture
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