Question 1

Purchase frequency is related to the scheduling of advertising how?

Accepted Answer

The answer of Purchase frequency is related to the scheduling...

Question 2

The most common form of outdoor advertising is

Accepted Answer

According to industry experts, the most common form of outdoor advertising is the billboard. Billboards offer a wide reach and can make a strong impact on consumers due to their large size and strategic placement along highways and popular routes.

Question 3

The broad set of interactive messaging options that enables organizations to communicate and engage with consumers through any mobile device is known as

Accepted Answer

Mobile marketing encompasses various strategies and tools that allow organizations to engage with consumers via mobile devices, including messaging options.

Question 4

There are a variety of online advertising options. The most popular are

Accepted Answer

Paid search, display ads, classified ads, and video are among the most popular online advertising options.

Question 5

One advantage of using the Internet as an advertising medium is

Accepted Answer

The Internet allows for interactive ads that can engage users and provide direct links to the advertiser's website, enhancing user experience and potentially increasing conversion rates.

Question 6

One advantage of using billboards as an advertising medium is

Accepted Answer

Billboards are effective in getting a message to a local audience repeatedly. They are placed in high-traffic areas and can be seen by drivers and pedestrians, making them a good option for local campaigns with high reach and frequency.

Question 7

The three approaches to setting advertising schedules are

Accepted Answer

Continuous scheduling uses a steady stream of advertising over time and is most effective for products that are in constant demand. Flighting scheduling uses intermittent bursts of advertising during peak demand periods and is most effective for products with seasonal or cyclical demand. Pulse scheduling combines continuous and flighting strategies by using a steady stream of advertising with bursts of higher intensity during peak demand periods or to introduce new products. Therefore, option C is the best choice as it includes all three approaches.

Question 8

In terms of scheduling advertising, the speed with which buyers fail to recall a brand if advertising is not seen is referred to as

Accepted Answer

The speed with which buyers fail to recall a brand if advertising is not seen is referred to as the forgetting rate. This means that if advertising is not frequent enough, consumers may forget about the brand and choose a competitor instead.

Question 9

Nontraditional advertising options found in airports, health clubs, and theaters are called

Accepted Answer

Nontraditional advertising options found in airports, health clubs, and theaters are called place-based media. These options offer advertisers the opportunity to reach a captive audience in a unique and creative way. Place-based media includes anything from digital signage, interactive displays, and product showcases to sponsored events and branded environments.

Question 10

On the Internet you may find interactive ads that have drop-down menus, built-in games, or search engines to engage viewers which are referred to as

Accepted Answer

Interactive ads with advanced features such as drop-down menus, built-in games, and search engines are considered rich media ads. They offer a more engaging and interactive experience for viewers than standard banner ads or other forms of static online advertising.

Question 11

The deceptive clicking of ads solely to increase the amount advertisers must pay is referred to as

Accepted Answer

Click fraud is the practice of clicking on ads with the intention of artificially inflating the advertiser's cost or to generate revenue for the host website or for a third-party website that profits from the clicks. It is a deceptive practice that can lead to advertisers wasting their money on non-existent clicks, and it can also harm legitimate publishers and users by potentially driving up the cost of online advertising.

Question 12

Several hospitals placed signs on the inside door of bathroom stalls in their ladies' restrooms encouraging women to seek help if they are being abused. The signs included information and contact numbers for immediate help. This is an example of

Accepted Answer

This is an example of place-based media, as the signs are placed specifically within the hospital restroom stalls to promote immediate help for women experiencing abuse.

Question 13

Which of the following statements about online advertising is most accurate?

Accepted Answer

The answer of Which of the following statements about online...

Question 14

Which of the following statements regarding billboards is most accurate?

Accepted Answer

Billboards are often used as a supplemental advertising medium to reinforce messages for well-known products due to their high visibility and ability to reach a broad audience.

Question 15

One disadvantage of using the Internet as an advertising medium is

Accepted Answer

Measuring the impact of online advertising on consumer behavior can be challenging due to the complexity of tracking user interactions and attributing conversions accurately.

Question 16

A form of click fraud is called PTR, which is an acronym for

Accepted Answer

PTR stands for "Paid-to-read," which is a form of click fraud where individuals are paid to click on ads or read emails, artificially inflating traffic or engagement metrics.

Question 17

Click fraud can occur when legitimate website visitors click on ads without any intention of looking at the advertiser's site to keep the original site visited free. This practice is called

Accepted Answer

The answer of Click fraud can occur when legitimate website...

Question 18

One form of outdoor advertising is

Accepted Answer

Transit advertising is a form of outdoor advertising that places advertisements on public transportation vehicles, such as buses, trains, and subways.

Question 19

Software programs called ________ are a form of click fraud where the software is used to produce automatic clicks on ads.

Accepted Answer

Click bots are software programs designed to automatically click on ads, which is a form of click fraud. Click spiders are not a commonly used term in relation to click fraud, click spam refers to unsolicited bulk messages, click bait refers to sensational content used to attract clicks, and click tippers is not a commonly used term in relation to click fraud.

Question 20

In terms of scheduling advertising, buyer turnover refers to

Accepted Answer

The answer of In terms of scheduling advertising, buyer turnover...

Quiz 16: Advertising, Sales Promotion, and Public Relations